Franchise sales isn’t about persuasion. It’s about trust, psychology, and disciplined process.
The Franchise Authority is the masterclass of franchise sales for sales professionals and franchisors.
Built to elevate performance, sharpen communication, and create consistent, high-quality outcomes in high-stakes franchise transactions.
Hundreds of franchise deals closed • Multi-industry experience • Transactions across 45 states • 35+ countries
Positioning
We don’t teach hype. We develop professionals and world-class closers.
Most franchise sales underperform not because of effort, but because of misunderstanding.
Misunderstanding how buyers think.
Misunderstanding how trust is built.
Misunderstanding when to stop selling and when to start closing.
Misunderstanding of what they are selling.
Misunderstanding of what questions need to be answered.
The Franchise Authority exists to correct that.
Everything taught here is built from real-world franchise sales — real prospects, real objections, real deals, real outcomes.
Not theory. Not scripts. Not classroom frameworks.
This methodology has been shaped through thousands of live conversations and decades of hands-on experience across global franchise markets.
We work with individuals and organizations who take franchise sales seriously — and who want their performance to reflect that.
Who We Serve
For Franchise Sales Professionals
- Strengthen real conversations with serious prospects
- Learn how to relate to different buyer types
- Learn how leading franchise brand’s structure their sales for consistent results
- Learn how to create urgency without pressure
- Learn why deals break down — so you know how to close them in the future
- Learn advanced selling techniques: redirect, reframe, reverse selling, and more
- Improve credibility and trust
- Clarify pipeline expectations
- Reduce deal breakdowns
- Developing long-term professional authority
- Understand and use KPI’s to manage performance
For Franchisors & Leadership Teams
- Improve consistency across teams
- Reduce founder-dependent selling
- Strengthening process and accountability
- Raise performance standards
- Create more predictable development outcomes
- On-site implementation
- On-site team training
- Outsourced franchise sales support
- Establish and monitor KPI’s for leadership and management oversight
Programs
Franchise Sales Masterclass
Three tiers designed for different levels of commitment, performance, and responsibility.
Foundation — $1,599
A structured foundation designed to strengthen clarity, credibility, and professional performance at every stage.
Includes:
- Seven training videos
- Multiple Reference manuals
- Overview of the Franchise Disclosure Document (FDD) and how it impacts buyer decisions
- Why deals fall apart and how to prevent it
- Buyer psychology and decision dynamics
- Franchise sales lifecycle and realistic timelines
- Buyer profiles and communication clarity
- Multi-Answering techniques
- Basic overview of franchising’s most common questions and how to answer them
- Strategic self-evaluation tools
- Certification upon completion, recognized by partnering franchisors worldwide
Authority — $12,500 (3-Month Commitment)
For serious professionals who want advanced coaching and real-world deal support.
Includes everything in Foundations, plus:
- Weekly one-hour coaching session
- Monthly one-hour peer group call with like-minded professionals
- Direct coaching on active deals
- Advanced buyer psychology and decision strategy
- Communication refinement and trust-building
- Techniques such as reverse selling and advanced objection handling
- Understanding buyer signals and behavioral patterns
- Learning when to stop selling and when to start closing
- Learn how leading franchise brand’s structure their sales for consistent results
- Full library of franchising’s most frequently asked questions, including:
- How to answer them
- How to redirect conversations
- How to handle objections
- How to apply reverse sell effectively
- Advanced certification awarded, recognized by partnering franchisors globally
This tier is built around real conversations, real prospects, and real deals.
Inner Circle — Request Pricing
Elite-level access for top performers, franchisors, leadership teams, and advanced organizational implementation.
Includes everything in Foundations and Authority, plus:
- CRM system included
- On-site or direct team training for franchisors
- Development of internal franchise sales procedures
- Creation and refinement of sales presentations
- Implementation of sales manuals and documentation
- Structuring of repeatable franchise sales systems
- Designed to support scalable growth and consistent performance across teams
This tier is built for organizations that want infrastructure, not just improvement.
Differentiation
Why The Franchise Authority is different
Most franchise deals aren’t lost because of effort.
They’re lost because the salesperson doesn’t understand how to guide a buyer through a decision process.
They answer too many questions too early.
They lose control of sequence.
They mistake interest for readiness.
They talk when they should be directing.
And no number of scripts can fix that—
because most training is built by trainers, not by closers.
We’re closers who can teach.
Not theory. Not hype.
Real deal reps, real outcomes, real standards.
We focus on:
- How franchise buyers make decisions under pressure
- How to move prospects through clear, intentional stages (not hope-based follow-up)
- How to recognize buy signals vs stall signals
- How to control sequencing, timing, and momentum across the entire sales cycle
- How to manage the buyer journey instead of reacting to buyer behavior
- Why process protects performance and reputation
This isn’t motivational training.
This is professional franchise sales mastery built on real-world outcomes.
Leadership & Experience
The Franchise Authority is built on real-world franchise development experience — not theory.
Jeff Thompson brings decades of practical experience in franchise sales, including:
- Hundreds of franchise licenses sold
- Best year: sold 51 franchise licenses
- Experience across multiple industries
- Transactions spanning nearly every U.S. state
- Franchise licenses sold in 35+ countries
- Hundreds of site selections domestically and internationally
- In-depth market analysis across global markets
- Thousands of prospects analyzed
- Millions of outreach attempts observed and measured
This platform reflects pattern recognition developed through years of real conversations, real buyers, and real outcomes — and exists to raise the professional standard of franchise sales.
Founder & Principal — The Franchise Authority
Choose your level. Strengthen your authority. Improve your outcomes.
